The Evolution of Strategic Marketing Communications

Over the past decade, strategic marketing communications has evolved many new tactics, technologies, and tools. The goal remains the same: reach your customers with the right message, in a manner in which they will respond.

FIRST SIGHT´s strategic marketing communications services are focused on converting audience to buyers. There are many tools designed to accomplish this goal. We help you choose the right ones based on your type of customer.

Which Strategic Marketing Communication Services Are Right for You?

FIRST SIGHT´s strategic marketing comminication services are designed to help you achieve your business objectives. Through a rigorous development process, we determine your most important goals and then select the right tactics, technologies, and tools to achieve them.

Marketing Communications and Creative Implementation Services

After we have clearly defined your positioning, messaging and the brand identity, corporate identity, or intellectual property identity through the FIRST SIGHT branding strategy, the next step is to integrate these into your marketing communications in ways that are both meaningful and compelling to your audiences. FIRST SIGHT can execute on the wide range of marketing communications tactics listed below. We can also work with your current advertising, web design or public relations agencies to ensure that they consistently incorporate key messages and graphic elements across all media.

• Comprehensive Marketing Communications
• Public Relations Strategy and Implementation
• Viral Marketing
• Word of Mouth Marketing
• Spread Marketing
• ARG´s (Alternate Reality Games)
• Brochure Design and Content
• Website Content & Design
• Advertising Planning
• Promotional Events Organisation
• Live Communication
• Conferences
• Show Rooms
• Trade Shows
• Road Shows

The identity of a brand, corporation, or an intellectual property right, is its true capital. Identity provides orientation and creates trust.

Brands, corporate identities, and intellectual property rights are often the most valuable assets of a business. They can lose their value in a very short time if not managed carefully. A strong and effective brand message is becoming the only way to break through, whilst finding new methods to capture your audience.

FIRST SIGHT supports clients in their corporate identity and branding processes. Services range from strategic brand and intellectual property identity development to the design, implementation and protection of complex corporate identities and images. We offer e.g. following services:

• Brand Identity Development
• Corporate Identity Development
• Intellectual Property Identity Development
• Market- and Brand Analysis
• Brand Strategy Development
• Brand Architecture Development
• Brand Naming & Logos
• Branding workshops
• Brand Implementation
• Brand Revitalisation
• Brand Positioning
• Brand Management
• Speeches and Presentations on Branding